Browsing by Subject "Marketing strategy"

Now showing items 1-20 of 31

    • Analysis of different marketing strategies adopted by a Startup under social engagement group 

      Mahdee, Md. Fuad Hassan (Brac University, 2021-10)
      This report reflects my experiences as a Project Manager in the Project Management Department at Social Engagement Group. The report discusses the overview of the company and my project “Analysis of Different Marketing ...

    • Analysis of the market landscape of AFA Spring Ltd. 

      Khan, Bushra Muhsanat (BRAC University, 2016-09-06)
      The word AFA stands for Anis, Faruk and Alamgir, which are the nicknames of the three founders of this company. The three were batchmates at Bangladesh Institute of Engineering and Technology in the 1978 batch. After ...

    • The Beard Society of Bangladesh: how a local business sparked its way through the international borders 

      Shabaz, Syed Md. (Brac University, 2021-06)
      This report represents two parts of The Beard Society Of Bangladesh. First part represents the total marketing strategy of The Beard Society Of Bangladesh and the second part represents the process and journey by which the ...

    • Competitive marketing strategy of a new entrance of Tobacco product 

      Alam, Ifthekharul (BRAC University, 2017-01-02)
      Japan Tobacco International- Dhaka tobacco Industries is now a joint venture. Japan Tobacco International one of the largest corporations in the world, serving for more than 117 countries in world. I have joined JTI-DTI ...

    • Competitive marketing strategy of Japan Tobacco International 

      Isalm, Khairul (BRAC University, 2017-02-08)
      Japan Tobacco International- Dhaka tobacco Industries is now a joint venture. Japan Tobacco International one of the largest corporations in the world, serving for more than 120 countries in world. I have joined JTI-DTI ...

    • Decision on location: real estate bata 

      Khan, Faiyaz Ahmed (Brac University, 2021-10)
      Bata is multinational footwear company which is one of the oldest company in Bangladesh. This company is very well known to the people of Bangladesh. The company has a deep impact in the footwear industry by having 260 ...

    • Develop marketing strategy for Shehnai Thai Chinese Restaurant 

      Hasan, Md. Saleh Habib (BRAC University, 2014-03-09)
      A number of important issues and topics related to the restaurant business in Bangladesh and Shehnai Thai Chinese Restaurant have been discussed in the report. The first part of the report focuses on the various aspects ...

    • Developing the go-to market strategy for an Edtech project 

      Amin, Abdullah Al- (Brac University, 2023-05)
      Bangladesh as a developing nation still has a long way to go in terms of initiating a widespread adoption of a digitally equipped online learning environment, however, the most inopportune of times brought forth by COVID-19 ...

    • Employee engagement & job satisfaction level in Airtel 

      Ahmed, Jihan (BRAC University, 2014-06-18)
      Telecommunication sector has brought about revolutionary changes in Bangladesh and the first operator to bring such changes was the City Cell in 1989 with a CDM A technology. Later Grameen phone got the license in 1996 and ...

    • ICT (Information and Communication Technology) marketing of Link3 Technologies Ltd.: a concept of marketing strategy 

      Hossain, Asif (BRAC University, 2016-04-06)

    • Impact of marketing strategy of GlaxoSmithKline Bangladesh Ltd. 

      Sharifat, Umma Hafiza Sharifatun Nesa (BRAC University, 2016-12-10)
      GlaxoSmithKline (GSK) is the world leading research-based pharmaceutical company with a powerful combination of skills and resources to provide a platform for delivering strong growth in today’s rapidly changing health ...

    • Launching of Leveron: report on a new anti-epileptic product launching of Sanofi 

      Hasan, Mahmudul (BRAC University, 2016-08-31)
      For a nation like Bangladesh, pharmaceutical segment is a great example of overcoming adversity. Under the promising of 1982 medication law, the area boomed and the nation gradually became self-sufficient. The business ...

    • Marketing of bank’s products: Innovative suggestions for NCCBL 

      Ahmed, Nafisa (Brac University, 2022-01-08)
      National Credit and Commerce Bank limited is a financial institution operating in Bangladesh since 1985. After gaining license from the central bank in 1993, it became a scheduled commercial bank with a paid-up capital ...

    • Marketing strategies adopted by companies in the agro industry to reach the consumers 

      Islam, Asiful (BRAC University, 2017-01-01)
      Agri-business for Trade Competitiveness Project (ATC-P), branded as Katalyst, is a market development project that aims to contribute to increased income for poor men and women in rural areas. It does so by increasing the ...

    • Marketing strategies of Campusbd.net 

      Chowdhury, Pragna Permita (BRAC Univeristy, 2017-07-26)
      Venturas Ltd is a startup company which concentrate on how might we function for the advancement of education system with the assistance of the blessings of innovation. In recent days each and every things are step by step ...

    • Marketing strategy and customer response of HERSTORY: designers wear by Aarong 

      Chowdhury, Fahmid Ahmed (BRAC University, 2017-08-30)
      Aarong one of the largest retail chain of Bangladesh is constantly developing it’s brand value and trying to take it to a new height. Following this restless effort, HERSTORY was launched on 13th May, 2017 which was ...

    • Marketing Strategy of an event management firm- a case study done on I-Alo events and marketing Ltd 

      Porshi, Mehjabin (BRAC University, 2018-04-05)
      This is an internship report which contains the working experience of different task in marketing department of “I-Alo Events And Marketing Ltd". The main goal of the report is to acquire knowledge about how ‘’ I-Alo ...

    • Marketing strategy of CEM Group Bangladesh 

      Khan, MD. Raihan (Brac University, 2020-04)
      Living standard of people developing day by day. Now a day‟s people are more concern about the quality than quantities in cheap price. In Bangladesh, Dhaka city is the most populated and to control the humidity level, ...

    • Marketing strategy of CEMS Global Bangladesh 

      Tinni, Musfikatul Jannat (Brac University, 2020-06)
      The number of exhibiting and event management firms in Bangladesh is increasing day by day. The competition among these firms is very acute. So they always try to distinguish themselves by providing proper messages to ...

    • Marketing strategy of Joy Express 

      Nabila, Ayesha (Brac University, 2021-06)
      Courier service has become a vital part in the digital era. As E-commerce and F-commerce are growing day by day, people are preferring online delivery services more and more nowadays. Maintaining an effective strategy ...